Useful tools.

A tool earns its place when it helps with a task you actually have. Begin with your existing workflow, then test the smallest change.

Read in this order.

  1. Step 1

    Before you buy another tool, list what you use.

    List the tools and their specific jobs.

  2. Step 2

    Test a new tool on one task.

    Test one gap with a reversible example.

  3. Step 3

    Make an exit plan before moving your work into a new app.

    Open an export outside the new app.

  4. Step 4

    A simple naming system for campaign links.

    Use consistent names when publishing links.

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